Agenda for 100 days - Textile Ministry Government of India
29 Jun 2009 - India - FREE REPORTS
Dr. Manmohan Singh, Prime Minister, on assuming office announced that each Ministry should identify such activities that need to be pursued in the next 100 days. In pursuance of directions of Hon ble Prime Minister, the Ministry of Textiles has formulated an 100 days Agenda for Action. The textiles sector is the second largest employer after agriculture, accounts for 13.50% of the total merchandise export earning, and 4% of the GDP. The Textiles Industry today is passing through a challenging phase. The implementation of 100 days Action Plan will empower various institutions in the ministry and industry to embrace modern technology and work processes; become more globally competitive; build strong brand equity for it products, and consistently achieve higher growth rates than ever in its long history.
As a result of these specific and targeted initiatives, the Ministry of Textiles will maximize the productivity and welfare of common stakeholders in the textiles industry such as weavers, cotton, jute & silk farmers, cocoon rearers, shepherds, mill workers, powerloom workers, artisans, traders, designers and exporters. The efforts will continue...
AGENDA FOR THE 100 DAYS
1. Workshop for Senior Officers on Result based Performance Management
To enhance the efficiency in the working of the Ministry and ensure time-bound implementation of all Programmes and Policies, the Ministry of the Textiles will organize a Workshop on result-based performance management system for all the Senior Officers of the Ministry within the coming 100 days. The Workshop will aim at providing tools and techniques for implementing various Schemes and Objectives with an outcome based measurable performance framework and enhance the image of the Government by ensuring transparency in working and mapping of achievements to ensure timely completion of all the identified activities of the Ministry.
SCHEME FOR INTEGRATED TEXTILES PARKS (SITP)
The Scheme for Integrated Textiles Parks (SITP) was launched in 2005 by merging two earlier Schemes, viz. Apparel Parks for Exports Scheme (APES) and Textile Centre Infrastructure Development Scheme (TCIDC) . The main purpose of introduction of SITP is to provide the industry with world class infrastructure facilities for setting up their textile units. SITP is based on Public Private Partnership (PPP) model and is implemented through Special Purpose Vehicles (SPVs), where, industry, Associations / Group of Entrepreneurs are the main promoters. The Government of India s support by way of Grant or Equity is limited to 40% of the project cost for infrastructure components subject to a ceiling of Rs. 40 crore.
In the Xth Five Year Plan period, thirty Integrated Textiles Parks were sanctioned under the SITP. Government have decided to continue the Scheme for Integrated Textiles Park (SITP) during the Xlth Five Year Plan period. Ten park had been sanctioned during the Xlth Five Year Plan. These fourty Parks, when operationalised, will attract an investment of Rs. 21,502 crore, create employment (direct and indirect) for 9.08 lakh workers and produce goods worth Rs. 38,115 crore, annually. These Parks will provide employment to approx. 1.50 lakh people and annually produce goods worth Rs. 7,035 crore.
During these 100 days, the Ministry will ensure: a. Inauguration of two Integrated Textile Parks. b. Appraisal by Expenditure Finance Committee (EFC) of the proposal to establish fifteen additional Parks.
3. TECHNOLOGY UPGRADATION FUND SCHEME (TUFS)
The Technology Upgradation Fund Scheme (TUFS) was launched on April 1, 1999 initially for five years, to sustain and improve competitiveness and overall long term viability of the textiles industry and facilitate its access to timely and adequate capital, at internationally comparable rates of interest. It was subsequently extended till March 31, 2007, and has now been extended till March 31, 2012.
During its initial years, the progress of the Scheme was moderate, and it gained momentum from 2004-05 onwards. From its inception till December 31, 2008, under the Scheme 23,754 applications have been received, involving a project cost of Rs. 1,57,500 crore. 23,590 of these applications have been sanctioned at an estimated project cost of Rs. 1,55,704 crore. During 2007-08, Rs. 43,700 crore was disbursed, registering a growth of 16.46% on year to year basis. Rs. 13,500 crore has been disbursed during 2008-09 (till December 2008).
The existing initiative of the Ministry will be deepened to expand the coverage of the Scheme to benefit the decentralized sector like Powerloom and Small Scale Sector in a comprehensive manner.
4. WORKING GROUP FOR NATIONAL FIBRE POLICY
The fibre consumption by the Indian textiles industry is around 55% cotton and the remaining man-made and synthetic fibers. This situation is opposite to one that exists in most of the developed countries. Issues involved are manifold. Being a natural fibre, cotton has a limitation to satisfy India s ever increasing requirement in coming years. China, despite being the largest producer of cotton, is also the biggest importer of cotton. Similarly, there are discrepancies in man-made fibre front as well. There is always a feeling among the man-made consuming sector that it is not globally competitive. The Ministry has to resolve the conflicting interest of cotton and man-made fibre industry.
The Ministry of Textiles will work towards framing a National Fibre Policy which will study the present and future demand scenario in textiles, both nationally and globally, understand the interest of the various stakeholders, work towards rationalization of duty structures and suggest other incentive to evolve a National Fibre Policy which would give a major boost to the Indian textiles sector.
In the coming 100 days, the Ministry will initiate the constitution of a Working Group for National Fibre Policy comprising all stake-holders of the textiles and fiber value chain. This Group will evolve the policy in a time-bound fashion in consultation with all stake-holders. The Report would be a trend setter for the textiles sector for the coming years.
5. COTTON CORPORATION OF INDIA AND MINIMUM SUPPORT PRICE (MSP) OF COTTON
The Government is operating the Minimum Support Price (MSP) Scheme through the Agency of Cotton Corporation of India Ltd. to ensure a minimum return to the farmers even in the depressed market conditions. The MSP of medium and long staple cotton were raised substantially in the cotton season of 2008-09 (October-September) compared to those in 2007-08. Due to such a high increase in MSP during 2008-09, there was substantial procurement of cotton by Government Agencies, which suffered heavy losses to the tune of more than Rs. 3,000 crore.
In the coming 100 days, the Ministry will make efforts to achieve an additional allocation of Rs. 1,660 crore to CCI to meet out its MSP obligations.
6. IT INITIATIVE FOR E-MARKETING
The web technology has been well proven in establishing an enhanced and enriched electronic platform for providing more effective and efficient e-governance services. Technology has provided a new dimension to the website by enhancing its various features like user centric, presentation, interactive, transparency and security. Moreover, the websites are required to have a built in feature of Content Management that provides an electronic framework to the host for updating the information on website in real time mode.
In view of the above, technological developments all around, today, the expectations of trade and industry from the Ministry is also at much higher level especially in delivery of services and support.
In the coming 100 days, the Ministry s website will be updated and made interactive and will host Flagship Schemes/ Programmes, Design Pool for traditional and contemporary crafts with regional languages interface, Frequently Asked Questions (FAQs) along with Ministry s response, etc. For the first time website will be ready with a complete platform fore-marketing.
7. REVIVAL AND MODERNISATION OF NATIONAL TEXTILE CORPORATION (NTC)
NTC was incorporated in 1968 with the main objectives of managing the affairs of sick textile mills. NTC took over 119 mills up to 1995. Due to continuous losses and erosion of equity, NTC mills were referred to BIFR in the 90 s. During the revival Plan, the following have been achieved:
1. 76 unviable mills closed and VRS given to the employees; 2. Surplus staff strength reduced from 83,537 (as on 01.04.2001) to 11,471 (as on 01.04.2009); 3. Nine subsidiaries merged into one holding company; 4. NTC has entered into Joint Venture partnership with reputed companies for 16 mills; 5. 17 mills have been modernized in house.
NTC is in the process of a major transformation involving technological upgradation and financial and organizational restructuring. The Company is implementing an ambitious Revival Scheme at a cost of Rs. 9102 crore. The Scheme approved by BIFR in the year 2008 (MS-08) involves modernization of 22 mills and the Company has completed the modernization of 17 of them by 31. 03.2009. These are located in Tamilnadu (6), Kerala (3), Maharashtra (4), Madhya Pradesh (2), West Bangal (1) and Puducherry (1).
As a result of the revival, the production of Yarn was 276.81 Lakh Kgs. and that of cloth was 130.94 Lakh Meters during 2008-09. The turnover of Yarn was Rs. 405 crore and of Cloth Rs. 70 crore during 2008-09.
In the coming 100 days, the seven mills which has been modernised by NTC will be inaugrated. The details are as under:
(I) Three Mills at Mumbai viz., Tata Mills, India United Mill No. 5 and Podar Mills will be inaugurated. (These Composite Mills have been modernized by NTC at a cost of Rs. 73.10 crore). (ii) Coimbatore Murugan Mills, Coimbatore, Tamilnadu ( This Composite Mill has been modernized by NTC at a cost of Rs. 7.61 crore). (iii) Cambodia Mills, Coimbatore, Tamilnadu ( Modernisation cost of this Spinning Mill is Rs. 13.04 crore) (iv) Pankaja Mills, Coimbatore, Tamilnadu ( Modernisation cost of this Spinning Mill is Rs. 16 crore) (v) Sri Rangavilas S&W Mills, Coimbatore, Tamilnadu (Modernisation cost of this Spinning Mill is Rs. 27.70 crore)
8. FINALISATION OF ACTION PLAN FOR PROMOTIONAL ACTIVITIES OF ALL EXPORT PROMOTION COUNCILS/ BODIES
The participation in textiles and handicrafts fairs and exhibitions by various Export Promotion Councils (EPC) was being done in a conventional manner, where each Council participates in isolation or mount exhibitions, etc., on a stand-alone basis. Funding to the participating Councils is provided under the elaborate Market Development Assistance (MDA) / Market Access Initiative (MAI) Schemes of the Government of India. This was not bringing optimum advantage to the Indian textiles industry as a whole, since the benefits were limited to the sectors represented by the respective Councils. It has now been decided that where multiple EPCs are participating in a fair, they shall do so in a concerted manner and as a joint effort so as to project country s capacities and capabilities in the Textiles Sector. The Ministry is also promoting Textiles Mega Shows in focused countries with assured market potential to showcase the entire textiles value addition chain as well as all facets of India s textiles and clothing industry. All the Councils which have a trade interest or potential trade interest in focused countries shall be taking part in these Mega Shows to showcase Made-in-lndia image in unison. Recently, the Textiles Mega Show was held in Latin America and was met with a very good response.
In coming 100 days, the Ministry will be promoting Mega Show in Japan (International Fashion Fair) in July 2009. Japan is one of the biggest consumers of textiles and clothing, but India has a very negligible market share (US $ 327 million in 2007 representing 1.12% of Japan s total textiles imports). The Mega Show in Japan will showcase products of 44 textiles exporters with focus on synthetics and cotton fabric. In all, 50 booths have been booked for this International Fashion Fair and the Ministry will provide over Rs. 3 crore to exporters for participation in the Fair.
Handlooms play a very important role in the country s economy and provide direct or indirect employment to about 6.5 million people which mainly belong to the weaker sections of the society. Today, while the sector faces competition from powerlooms and the textiles mills, and is constrained by its continued dependence on the co-operative delivery machinery, effective state intervention in the form of market and design support, as well as other developmental welfare Schemes have helped it to withstand competition.
This Ministry will make the following efforts to promote the handloom sector:
I. Training of weavers and allied workers.
Diverse skills are required by the handloom weavers to compete in the market place vis-a-vis the powerloom and the mill sectors. The ongoing training programmes under its various Schemes which are imparted by the Office of Development Commissioner (Handlooms) in weaving, dyeing and processing, design as well as managerial disciplines will be leveraged for training. These courses range from 15-days to 2-months and are normally held in the village clusters to make participation of the weavers convenient. The stipend is also provided to further motivate the weavers to attend these programmes. A special programme will also be launched through the National Institute of Fashion Technology to train the weavers in the contemporary designs to attract buyers.
In the coming 100 days, the Ministry will launch a programme to train 50,000 handloom weavers in various disciplines all over the country in consultation with the State Governments.
ii. Health Insurance Scheme for Handloom Weavers
The Office of the Development Commissioner for Handlooms is implementing the Health Insurance Scheme since 2005-06 to provide Health Care facilities to the Handloom Weavers throughout the country. During the Xth Five year Plan period, in 2005-06 and 2006-07,6.98 lakh weavers were enrolled.
The Health Insurance Scheme covers the weavers as well as ancillary handloom workers along with their spouses and two children each. The Scheme covers all pre-existing diseases as well as new diseases and a substantial provision has been kept for Out Patient Departments (OPD) facilities. The annual limit per family is Rs. 15,000, out of which OPD cover is of Rs.7,500. During the Xlth Five Year Plan period, the Health Insurance Scheme is being implemented as a component of the Handloom Weavers Comprehensive Welfare Scheme.
In the coming 100 days, 1.5 lakh weavers will be covered August 2009 under the Health Insurance Scheme as against 15,000 (approx.) covered in the corresponding period (April - July 08) during 2008-09.
iii. Handloom Schemes in Regional Languages on the website
The Office of the Development Commissioner for Handlooms is implementing various Schemes for the welfare of Handloom weavers. The information regarding these initiatives and welfare Schemes for Handloom weavers is available on the website viz., www.handlooms.nic.in in English and Hindi.
For more interactive information delivery of these welfare initiatives, these will be translated into all the regional languages duly vetted by Regional Weavers Service Centres to enable the beneficiaries as well as the concerned Departments in the State Governments to have the updated information and an easy access to these schemes.
The final translation will be uploaded on the website through National Informatics Centre by within the 100 days.
iv. Finalization of Agency for construction of Handloom Complex at Janpath, New Delhi The land measuring 7,000 Sq. Mts. at Janpath, New Delhi has been allotted to the Ministry of Textiles for construction of Handloom Marketing Complex. This land is at the prime commercial location and it will be exclusively used for marketing activities of Handlooms Sector. M/s. Hindustan Steelworks Construction Ltd. is the implementing Agency for the construction of Handloom Marketing Complex. All approvals from New Delhi Municipal Council (NDMC), Chief Fire Officer (CFO), Delhi Urban Arts Commission (DUAC), Archeological Survey of India (ASI), etc., have been received.
The Agency for construction will be finalized within 100 days.
v. Mill Gate Price Scheme
The Mill Gate Price Scheme was introduced in 1992-93 to provide all types of yarn to the eligible handloom weavers at Mill Gate Price. The National Handloom Development Corporation (NHDC) is the Implementing Agency and it has helped in stabilizing the fluctuating prices of the yarn and handloom weavers are getting the raw materials easily at reasonable rates. The Mill Gate Price means the price at which the yarn is procured from the registered licence holders of Silk Exchange in case of silk yarn, processors / dye houses in the case of dyed / processed yarn and reputed spinning mills in the case of cotton and other types of yarn. Under the Scheme, all types of yarn required for production of handloom items are made available at Mill Gate Price.
In the coming 100 days, 225 lakh kgs of Yarn will be supplied to the handloom weavers by the NHDC in comparison to last year s 188.9 lakh kgs during the corresponding period.
vi. Free distribution of designs through National Centre for Textile Design (NCTD)
The National Centre for Textile Design (NCTD), set up in the year 2001 disseminates traditional and contemporary designs which are responsive to the rapidly changing market demand.
NCTD provides a platform for interface amongst all sections of textile industry, designers, apparel manufacturers and handloom weavers.
The online activities of the NCTD include trend and colour forecast, design pool, panel of designers, linkages with textiles related websites, maintenance of database on industry and yellow pages and virtual museum of heritage textiles, etc.
At present, 880 designs are available online on the NCTD website -www.designdiary.nic.in. The Users are charged Rs. 500 per design.
In the coming 100 days, these designs will be made available free of cost. To further create awareness about the availability of free designs, a media campaign in vernacular languages will be launched.
I Sanction of Training and Design Intervention for one lakh artisans under Ambedkar HastshilpVikasYojana.
The Ambedkar Hastship Vikas Yojana (AHVY) empowers the artisans to make their earning sustainable. AHVY Scheme promotes potential handicrafts clusters based on a need based integrated approach for sustainable development mainly through the participation of craft persons (artisans) at all stages of its implementation. The Development Commissioner (Handicrafts) funds design development, skill upgradation, marketing support, working capital, etc. Till 2008-09, 900 craft clusters covering 350 districts had received assistance amounting to Rs.150 crore (approx.) under the AHVY This Scheme has benefited 3,25,000 artisans.
When a cluster is adopted, there are artisans with different skill level present in the cluster. There are three components available under this scheme for skill and design input which cater to artisans having different skill level. Skill upgradation programme is the basic programme of maximum four months. The Integrated Design Development Projects are meant for development of products with market demand with adequate quantity through artisans of the cluster.
In the coming 100 days, sanction will be given for training and capacity development for one lakh artisans (in comparison to 22,000 artisans in the previous year.)
ii Operationalization of Bamboo and Cane Development Institute, Agartala
The Bamboo and Cane Development Institute (BCDI), Agartala had been set up to spearhead the use of locally grown natural materials bamboo and Cane, as a driver of economic development of North-Eastern Region (NER) and change in the age of environmental consciousness and global competitiveness. BCDI is a platform to popularise the use of bamboo and cane for sustainable development of North Eastern region as well as for the rest of the country. The idea is to create a Centre of Excellence (COE) for cane and bamboo segments which shall be a land mark institution for NER in particular. It will have the disciplines of: Plantation discipline, Bamboo and Cane Technology Innovation, Market development and Brand Building, Information Technologies and knowledge strategies. BCDI project has been approved with a total cost of Rs. 14.61 crore, which includes both Non-recurring and recurring components. Out of this, building has already been constructed at a cost of Rs.6.57 crore.
In the coming 100 days, the management agency responsible for day to day affairs of the institution will be finalized and the Institute shall be made functional within this period.
iii Issuance of ID cards to 1.5 lakh artisans.
The Artisan ID cards have been envisaged as a tool for facilitating speedy accrual of benefits to handicrafts artisans through different Schemes of this office by identifying beneficiaries of developmental schemes. An Electronic Data Base of each artisan will also be created which, inter-alia, will provide information on each individual artisan in terms of socio economic profile. This information helps policy makers in arriving at informed decisions for implementation of customized module of Schemes best suited to the needs of a particular group of artisans. The idea behind development of above system is to provide a unique identity number to each artisan which can be subsequently connected with financial assistance and welfare measures received by the artisan through different developmental Scheme. This was launched in 2005-06 with the initial target of 20 lakh. In last two years around 5.70 lakh cards have been issued. Considering the importance of these cards, this activity has been assigned a very high priority among different tasks to be executed by this office.
In 2009-10, it is planned to issue 5 lakh cards of which 1.5 lakh cards shall be issued in the coming 100 days.
iv Issuance of health cards to 1.5 lakh artisan families under Rajiv Gandhi Shilp Swasthya Bima Yojana (RGSSBY).
The Rajiv Gandhi Shilpi Swasthya Bima Yojana aims at financially enabling the artisans community to access to the best of healthcare facilities in the country. This Scheme covers not only the artisans but also include the three members of the family amongst his / her spouse, dependent parents and children. The Scheme provides for cashless OPD and IPD facilities for a total medical cover of Rs. 15,000 per annum, apart from a personal accident cover of Rs.1.00 lakh for the insured artisan including for permanent/partial disability.
The Scheme was initially launched on pilot basis in March 2007 to cover 50,000 artisans in the country. A target of 40.40 lakh artisans has been fixed for the Xlth Five Year Plan Period. The target for the current year is to cover 8 lakh artisans under the RGSSBY and a budget provision of Rs.71.60 crore has been made.
In the coming 100 days, 1.5 lakh new artisan families will be covered under the Scheme for which a sustained camp approach has been initiated so as to bring these artisans immediately under the fold of Health Insurance and Social Security.
50 health camps shall be organized in the coming 100 days in which approximately 50,000 artisans are expected to be provided medical facilities through setting up of camps.
Artisan Credit Card (ACC) Scheme
The objective of the ACC Scheme is to provide adequate and timely assistance from the banking institutions to the artisans to meet their credit requirements of both investment needs as well as working capital, in a flexible and cost effective manner. The Scheme would be implemented both in rural and urban areas. All artisans involved in production / manufacturing process are eligible. Thrust in financing Clusters of artisans and Self Help Groups (SHGs). There shall be no collateral security requirement. Beneficiaries will be issued with a photo card indicating sanctioned limit and validity period of credit facility. Credit limit would be fixed based on assessment of working capital requirements. A maximum credit limit of Rs. 2 lakh shall be provided. The limit could normally be valid for a period of three years subject to annual review by the bank. The beneficiaries registered with the office of the Development Commissioner (Handicrafts) would be eligible for coverage under Group Insurance Scheme.
In the coming 100 days, drive will be undertaken to submit 25,000 artisan credit card applications of eligible artisans to the Banks.
vi Creation of Marketing Platform for handicraft products using network of Delhi Metro Rail Corporation (DMRC)
This is the first of its kind marketing platform for the Handicrafts sector where artisans will have access to stalls at DMRC station.
The most important issue pertaining to handicrafts sector is promotion of hand crafted products through different marketing platforms. A variety of promotional steps are being taken in this regard. One such proposed step is to create a platform for display and sale of handicrafts items at different vantage points across Delhi and NCR. As Delhi Metro Rail network (existing and proposed) has reached across NCR, it has been envisaged that the same may be utilized to showcase hand crafted products. Accordingly, Delhi Metro Rail Corporation was approached so that our products get exposed to daily footfall of 8-9 lakh commuters which is expected to further increase to 10 lakh by 2010.
Efforts are being undertaken with Delhi Metro Rail Corporation for establishing 2 kiosks at each of the Metro Station. It is expected to establish 160 kiosks exclusively for hand crafted products at the different stations of Metro network in NCR. Through this effort. Office of DC (Handicrafts) proposes to provide Rs.10.00 crore under Metro Hub Scheme of the Office of the DC (Handicrafts) as 25% share of the project cost, which is expected to be over Rs. 40 crore.
This project will be finalized and approved for implementation by sanctioning release of an amount of Rs.5.00 crore towards Government of India s share to DMRC in the coming 100 days.
11. JUTE SECTOR
The Jute and Jute Textiles industry occupies an important place in the national economy. It is one of the major industries in the eastern region, particularly in West Bengal. It supports nearly 40 lakh farmer families besides providing direct employment to 2.5 lakh industrial workers and livelihood to another 20 lakh people in secondary and tertiary sectors.
Globally, India is the largest producer of jute and the second largest exporter of jute goods.
I Development of Market Yards under Jute Technology Mission.
Under the Jute Technology Mission (JTM), Market Yards (under APMCs) are being developed for marketing of Raw Jute so that appropriate linkages are provided to the farmers and they can get the best prices for their product. Under this Scheme, Rs 100 lakh is being provided to each market Yard for development of Purchase Platform, Assortment shed, Warehouse for storage of Raw jute, Farmers Information Centre for display of daily arrivals and daily market rate, weighing scales, office building, farmers rest room etc. 60% of share is being provided by Central Government through JTM and 40% by State Government / by concerning Market Yard of State Government. Under the Market yard, a Departmental Purchase Centres (DPC) of JCI has also been provided for. As JCI is the official agency of Government to purchase raw jute under MSP, farmers would have an option to sell their jute to JCI during MSP in the same market yard. The Jute Technology Mission has a target for development of 10 Market yards during the Mission Period (2007-12).
In the coming 100 days, 2 such Market Yards [Chapadanga (WB) and Kharupetia (Assam)] would be completed and inaugurated.
ii Reservation norms for Jute Packaging. Under the Jute Packaging Materials (Compulsory use in Packing Commodities) Act, 1987 (JPM Act), the Government is empowered to consider and provide for the compulsory use of jute packaging material in the supply and distribution of certain commodities in the interests of production of raw jute and jute packaging material and of persons engaged in the production thereof and for matters connected therewith.
Sacking of Food grain and Sugar consumes approximately 58% of the raw jute produced in the country. The jute sector occupies an important place in the economy of India in general and eastern sector in particular. It is estimated that the jute industry provides direct employment to 0.37 million workers in organized mills and in diversified units including tertiary sector and allied activities and supports the livelihood of around 4.0 million farm families. Therefore, there is a need for protection in the form of reserving certain commodities for packaging in jute.
The norms for reservation under the JPM Act for the next Jute Year (July-2009 to June 2010) would be fixed by the Ministry and the activity would be completed in 100 days.
iii Popularisation and retail marketing of Jute Shopping Bags and other made-ups
Jute shopping bags are increasingly in vogue around the world because of their bio-degradable nature. In the domestic market, many urban bodies including Delhi have banned the use of plastic bags. Jute Manufacturers Development Council (JMDC) leveraged this ban to enter the Delhi market. So far, there have been confirmed orders of 4,00,000 bags. JMDC has recently liaised with large Government retail agencies in the National Capital Region; three of these agencies are discussing orders for bottle bags and shopping bags ranging from 10,000 pieces a month to 300,000 pieces a month. JMDC has already started the process of placing jute made-ups in major retail chains in Kolkata, we had signed a contract with the Future Group (Pantaloons and Big Bazaar) to place jute made-ups for sale in their outlets.
In the coming 100 days, this initiative will be followed up in four other metros as well as in Gurgaon and, if possible, in the pilgrim destinations of Vaishno Devi and Tirupati. Simultaneously, JMDC will examine the option of stand-alone outlets on a cost-sharing basis with the suppliers. This retail initiative will improve brand image and increase visibility and sales of jute products.
Comprehensive Promotion Campaign
Over the last two years, JMDC has been working on a comprehensive promotion campaign to develop a brand identity for Indian jute. The target audience segments have been identified and the first priority in the general market is to improve awareness. The brand qualities identified have been eco-friendliness, strength and versatility. To this end, campaigns have been run with the tagline Surprisingly Jute - the Indian fibre .
JMDC, working with its communication agency, is developing a cohesive policy for the next three years. This has started with the domestic market through the initiatives outlined above. As stated, low-cost communication is a priority. Therefore, the domestic component will use direct interactions, promotional literature, road shows and below-the-line initiatives (e.g. in schools and colleges, or in metro stations) along with selective bursts of advertising in the mass media. For the international market, JMDC will focus on communication over the Internet, web-site upgradation and mailers. Proposals have been placed to the International Jute Study Group for a multi-lateral initiative with international contributions for (a) a comprehensive international market survey for jute applications and (b) a combined campaign for increasing awareness of jute in the International Year of Natural Fibres.
This comprehensive media plan will be launched and set rolling in the coming 100 days.
Regaining Lost markets Initiative Over the last twenty years, the growth of alternative packaging materials (mostly synthetics) has decreased the international market share of jute packaging. These markets need to be reclaimed and new applications developed. The primary focus is on food-grade jute packaging and the new technical applications of JGT (Jute Geo Textiles). JMDC s Action Plan for the next three years, therefore, includes direct interactions, event participation and delegations to Latin America, the ANZUS (Australia & New Zealand, Africa and the Commonwealth of Independent States (CIS) to develop these markets.
The first step will be to explore the Latin American countries which offer high potential for jute exports, especially for food-grade jute packaging, geo-textiles, home furnishing and fashion accessories.. Along with potential buyers, users and industrialists, the delegation would interact with the environmental protection agencies both private and governmental to impress upon them the ecological benefits of using jute.
In the coming 100 days, it is proposed that efforts will be made to sort out with Latin American countries issues relating to (a) Market Development and (b) Tariff and Non-Tariff Barriers imposed on Indian jute. 12. SERICULTURE
Globally India is the second largest producer of silk and contributes about 18% to the total world raw silk production. India has the unique distinction of being endowed with all the four varieties of silk, namely, Mulberry, Eri, Tasar, and Muga. It is one of the most labour intensive sectors, combining activities both agriculture (sericulture) and industry.
I. Popularisation of the Silk Mark Scheme.
Silk Mark is a Quality Assurance Label signifying that a product is made of pure silk. The Silk Mark label has been introduced by the Govt, of India as a measure to protect the interest of consumers from unethical practices of traders and manufacturers who mix silk with non-silk fibres and thereby deprive the consumers of true value of silk.
In the coming 100 days, three major Silk Mark Expos will be organised.
ii. Inauguration of Eri Silk Mill in Assam Assam produces around 4000 MTs of eri cocoons per annum and is a largest producer of eri silk in the country. The activity is mainly practiced by tribals and women. One eri spun silk mill is coming up in Chayagoan, Guwahati, which can consume around 70 MTs of eri cocoons and produce around 30 MTs of quality spun silk yarn. The total project cost of the unit is around Rs. 300 lakh and Central Silk Board is providing a financial support of Rs.110.50 lakh for this eri spun silk mill.
The Eri Spun Silk mill will be commissioned and inaugurated in the coming 100 days.
13. DECENTRALISED POWERLOOM SECTOR
The Decentralised Powerlooms Sector is one of the most important segments of the Textiles Industry, as it provides employment to 49 lakh workers and contributes 62% to total cloth production in the country. These are approx. 20.82 lakh powerlooms in the country.
The Government, in an effort to modernize the powerloom sector, have simplified procedures to access loan under the Technology Upgradation Funds Scheme (TUFS) and provides an additional option to the decentralized powerlooms sector to avail 20% margin money subsidy till 2012, in lieu of 5% interest reimbursement on investment in TUFS compatible machinery.
I. Margin Money schemes under Technology Upgradation Fund Scheme
Under this Scheme, Ministry provides 20% and 15% subsidy on installation of new powerlooms and other related machineries with the object of upgrading the technology in the decentralized powerloom sector.
In the coming 100 days, Ministry will sanction 250 new projects under this Scheme with a project cost of Rs. 250 crore.
ii. Modified Group Workshed Scheme
Under this Scheme, Ministry provides 40% subsidy towards construction of workshed for installation of modern looms and other related machineries.
In the coming 100 days, Ministry will approve 6 projects for installation of 300 powerlooms and other related machineries.
iii. Modified Group Insurance Scheme
This is a welfare Scheme for the poor powerloom weavers and workers. Under this Scheme lump sum grant is given to the family in the case of death or permanent disability of the powerloom weavers or worker. Scholarship is also provided to the children studying in class IX to XI I.
In the coming 100 days, Ministry will cover 25,000 weavers under this Scheme.
iv. Integrated Scheme for Development of Powerloom Cluster
Government has approved 8 Cluster Development Programmes for integrated development of powerloom sector.
In the coming 100 days, Ministry will arrange five Buyer- Seller Meets, and exposure visits for 300 powerloom weavers to acquaint them with higher technology.
14. THE HANDICRAFTS & HANDLOOMS EXPORTS CORPORATION
The Corporation has been set up with the main object of promoting exports of handicrafts / handlooms and other products of India.
Launch of e-Marketing Facility:
To promote online sale of Indian Handicrafts and Handlooms the e-marketing facilities will be launched in the coming 100 days, which will showcase the important products profile in the handloom and handicraft sector of different regions of India. It will be secured as per international standards and proper linkages will be developed for supply of products within stipulated time.
15. NATIONAL INSTITUTE OF FASHION TECHNOLOGY (NIFT)
For the garment and knitwear sector, the National Institute of Fashion Technology (NIFT) offer various courses. The Government brought into force the National Institute of Fashion Technology Act, 2006 on July 14, 2006. This Act provides statutory status to the Institute, and formally recognizes its leadership in the fashion technology sector. The Act empowers NIFT to award Degrees to its students from 2007 onwards. The President of India is the Visitor of the Institute. The Institute has pioneered the evolution of the fashion business education across the country through its centres at New Delhi, Bengaluru, Chennai, Gandhinagar, Hyderabad, Kolkata, Mumbai, Kangra, Shillong and Rae Bareli.
Keeping in view a number of requests received from State Governments, it has been decided by the NIFT Board that NIFT should have at least one Centre in every State. Financial / infrastructure requirement for new Centres as approved by the Board was that at least 10 acres of land should be allotted by the State Government free of cost besides funds of Rs.58.65 crore should be provided by the concerned State Government for construction of building, office equipment, academic infrastructure and administrative infrastructure.
The Minister of Textiles has recently requested the Chief Ministers of the respective State Governments to send their requests for opening new NIFT Centres in their States. During the academic year 2009-10, NIFT should be in a position to approve / commence functioning of about 3 new NIFT Centres.
A new NIFT Centre at Kangra in Himachal Pradesh shall start functioning from 1st August, 2009. The Ministry is committed to implement the OBC policy guidelines as regards to admissions. As per Government directives, 27% seats across each programme were to be filled up by 2010.
In terms of additional number of admissions, NIFT would need to admit 729 additional students by 2010. Against this target, the NIFT will admit an additional 630 students from the OBC category across all Centres by August 2009.
A Committee comprising of Senior Faculty Members of NIFT has been constituted with a mandate to create Pool of Designers and also create a pool of frequently asked questions & their answers.
The Pool of Designers as well as Frequently Asked Questions (FAQs) will be hosted on the NIFT s website within the 100 days in all the regional languages