Accessoiries in Vicose, Wool, Blends in various patterns and designs.
As the name suggests, Indicraft’s roots lies in the rich and the exotic craftsmanship of
India. India is a land of diverse cultures and each one has its own exclusivity in arts,
crafts and textiles. To name a few there is the Bandhani of Rajasthan, Phulkari of
Punjab, Aari of Kashmir, Ikkat of Orissa, Chikenkari of Lucknow, Zardozi of Delhi and
the list goes on.
We at Indicraft aim to bring the exquisite work of the Indian artisan to the world
market in a way that it addresses the 21st century aesthetics by incorporating their time
honored techniques in forms of wonderful embroidery patterns, vibrant colorful prints,
distinct weaves in natural fabrics to create completely global products. Our product
is designed keeping in mind the 21st century consumer who is independent,
liberal, and is conﬁdent about her choices. It may be an ethnic tops, a cashmere scarf or
furnishings for her room we always have something special to meet her needs.
Founded by Kshitij Ghai, who being born in a family of weavers was quite naturally drawn to
the exotic crafts and went on to study design at the National Institute of Fashion Technology,
New Delhi. The desire to get an international perspective of the design industry took
him to London where he did his Masters in Fashion Business Management and worked
for reputed brands like Bhs and East. In 2009 he founded Indicraft Enterprises
as an established arm of M/S Jyoti Textile Mills which has over 40 years of textile expertise
in the Indian market. The company now is focused on expanding in the international
market through its sister concern Indicraft Enterprises.
The heart of the company lies in producing high quality products with the complete
collaboration and support of craftsmen. As we continue to grow, we will continue to
collaborate with craftsmen thus providing them with a vehicle for marketing the vast
and diverse craft traditions of India. Our endeavor is to provide customers with hand
crafted products which supports and encourages good craftsmanship, and promotes
an organic lifestyle