New senior management appointment reporting by Lenzing

YarnsandFibers News Bureau, 2018-12-26 17:05:00 - Lenzing

Related Keywords: B2B fibre producer, fabric innovation, fashion shows around the world, global textile ecosystem, high quality fibres, sustainable viscose brand, textile segment, textile specialty brand, textiles value chain, value-added fibre

Lenzing

Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group said that, “The appointment of Florian Heubrandner will enable us to grow from strength to strength in the global textile ecosystem,” Also, “Over the past few years, Florian has played an integral role in Lenzing’s global leadership team and we are confident that under his leadership, our textile business will continue to grow and prosper, supported by stronger relationship with our partners and customers across the value chain.”

Following the introduction of Tencel, Lenzing’s textile specialty brand, in February, Lenzing has been on a fast track to a B2B2C brand transformation while garnering steady growth via collaborations with consumer brands and participation in various fashion shows around the world.

Florian Heubrandner, Vice President of Global Business Management Textiles said that, “Innovation and branding will remain our core focus in the textile segment,” Also, “Drawing on the synergies of our R&D centre in Austria and the Application Innovation Centre in Hong Kong, we will continue to empower the industry value chain with high quality fibres and value-added fibre and fabric innovation.

“One particularly exciting initiative will be the expansion of our production capacity for Tencel Luxe branded cellulosic filament. A renewed focus on branding to drive stronger demand for Tencel and Lenzing EcoVero branded fibres in the industry value chain will foster increased awareness of our brands among consumers and therefore generating demand for our fibres in the value chain.”

The Lenzing Group has announced the appointment of Florian Heubrandner as Vice President of Global Business Management Textiles. Florian Heubrandner will be leading Lenzing’s global strategy and development across the textiles value chain, bringing to life Lenzing’s transformation from a B2B fibre producer to a business-to-business-to-consumer (B2B2C) brand following the rejuvenation of Tencel, Lenzing’s textile specialty brand, earlier this year and the launch of Lenzing EcoVero, Lenzing’s sustainable viscose brand, last year.

0

Related Keywords: B2B fibre producer, fabric innovation, fashion shows around the world, global textile ecosystem, high quality fibres, sustainable viscose brand, textile segment, textile specialty brand, textiles value chain, value-added fibre

Lenzing

Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group said that, “The appointment of Florian Heubrandner will enable us to grow from strength to strength in the global textile ecosystem,” Also, “Over the past few years, Florian has played an integral role in Lenzing’s global leadership team and we are confident that under his leadership, our textile business will continue to grow and prosper, supported by stronger relationship with our partners and customers across the value chain.”

Following the introduction of Tencel, Lenzing’s textile specialty brand, in February, Lenzing has been on a fast track to a B2B2C brand transformation while garnering steady growth via collaborations with consumer brands and participation in various fashion shows around the world.

Florian Heubrandner, Vice President of Global Business Management Textiles said that, “Innovation and branding will remain our core focus in the textile segment,” Also, “Drawing on the synergies of our R&D centre in Austria and the Application Innovation Centre in Hong Kong, we will continue to empower the industry value chain with high quality fibres and value-added fibre and fabric innovation.

“One particularly exciting initiative will be the expansion of our production capacity for Tencel Luxe branded cellulosic filament. A renewed focus on branding to drive stronger demand for Tencel and Lenzing EcoVero branded fibres in the industry value chain will foster increased awareness of our brands among consumers and therefore generating demand for our fibres in the value chain.”

The Lenzing Group has announced the appointment of Florian Heubrandner as Vice President of Global Business Management Textiles. Florian Heubrandner will be leading Lenzing’s global strategy and development across the textiles value chain, bringing to life Lenzing’s transformation from a B2B fibre producer to a business-to-business-to-consumer (B2B2C) brand following the rejuvenation of Tencel, Lenzing’s textile specialty brand, earlier this year and the launch of Lenzing EcoVero, Lenzing’s sustainable viscose brand, last year.

0

Name Company
Mobile Country
Email Report
Verification
 


Related Keywords
B2B fibre producer fabric innovation fashion shows around the world global textile ecosystem high quality fibres sustainable viscose brand textile segment textile specialty brand textiles value chain value-added fibre

 
Let Us Know Your Need
click here icon
 
Pricewatch Enquiry
Name
Company
Phone
Email
Country
 
Word Verification
 
Prices
 
Market Intelligence
  • Polyester Intelligence
    YnFx's Polyester Intelligence Service consolidates all the information at a click. This service provides the following:
    • Daily Price Trends
    • News & Views
    • Weekly Prices on Polyester Chain
    • Price Forecast Covering 3 Regions
    • Spun Yarn Exports from India
    • Polyester Chain - Demand/Supply Statistics
 
Special Reports
 
Country Reports
  •  
    feedback button