Egyptian cotton gains mass recognition and awareness

Related Keywords: Cotton Egypt Association, Egyptian cotton, Sea Island Cotton, Supima, Turkish cotton

Mumbai
Summary: 
When asked which brand they would pay a premium for, 61% said Egyptian Cotton, which respondents also named as their preferred option for towels and bedding at the survey, commissioned by the Cotton Egypt Association, which was conducted by the independent custom research arm of Progressive Business Media, HTT’s parent company. When consumers were asked to arrange a list of cotton brands in order of perceived quality 89% placed Egyptian Cotton as one of their top two choices. Pima made the top two in 45% of selections, followed by Turkish Cotton (35%), Supima (19%) and Sea Island Cotton (12%).

When asked which brand they would pay a premium for, 61% said Egyptian Cotton, which respondents also named as their preferred option for towels and bedding at the survey, commissioned by the Cotton Egypt Association, which was conducted by the independent custom research arm of Progressive Business Media, HTT’s parent company. When consumers were asked to arrange a list of cotton brands in order of perceived quality 89% placed Egyptian Cotton as one of their top two choices.

https://nation.com.pk/25-Mar-2018/three-day-19th-textile-asia-2018-fair-from-27th
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