Wool industry to make its mark in outdoor recreation market

Related Keywords: fashion industry, fine wool, Optim technology, outdoor recreation clothing market, wool industry, Woolmark Company

Australia
Wool industry to make its mark in  outdoor recreation market
Summary: 
The wool industry looking for a big break in the outdoor recreation clothing market is likely to get success due to the technology originally developed to make fine wool finer.

The wool industry looking for a big break in the outdoor recreation clothing market is likely to get success due to the technology originally developed to make fine wool finer.
 
The Optim technology behind the new fabric was originally developed more than 20 years ago when the world was desperate for more fine wool, prompting the then UK-based International Wool Secretariat (IWS) and various textile processors to look at stretching woollen fibres in the early processing stage.
 

http://www.farmweekly.com.au/news/agriculture/sheep/wool/fine-wool-gets-a-sporting-chance/2707683.aspx
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