Birla Cellulose  
Birla Cellulose is the Aditya Birla Group\'s umbrella brand for its range of cellulosic fibres. It comprises versatile sub-brands; Birla Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel. These brands offer a wide range of functional benefits such as soft feel, high moisture absorbency, bio degradability and comfort to the wearer. These fibres have multiple applications including apparel, home textiles, dress material, knitwear, non-woven etc. Fibre is one of the oldest businesses of the Aditya Birla Group that commenced in 1954. Birla Cellulose is a world leader in viscose staple fibre (VSF). Its production is spread across six countries, viz. Canada, Thailand, India, Indonesia, China and Laos. The Group independently fulfills India\'s entire VSF requirements. With a strong focus on Research and Development (R&D), the Group\'s R&D initiatives span the entire value chain. Grasim Forest Research Institute pulp to plantation research Birla Research Institute for Applied Sciences pulp to fibre research Textile Research & Application Development Centre (TRADC) value chain from fiber to garments / made ups

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