Online Promotion Statistics
Online promotions are now an established part of the on-line landscape.
It is an attractive proposition because an idea can:
Target specific consumers
- Reach 2/5th of the Web population!
- There are 23 million regular adult Web users, of which 40% is adult
- High-traffic web sites such as YarnsandFibers can reach similar category
Online promos can be dynamically delivered based on users' behavior
- presented only when relevant and in context. Users have shifted much of
their behavior online, e.g.:
Meet promotion objectives
- They spend on average more than 12 hours a month online.
- Nearly two thirds have bought via the Internet.
- Almost three quarters regularly use email to communicate.
- Advertisers can connect with consumers in the most receptive state
Promoters can use the online space for a variety of purposes. Some
major benefits that can be derived are as under:
YarnsandFibers User Profile
- Immediate response ->Perhaps a visit to your site, leading potential
users to registration or transaction
- Digital Branding -> Building awareness, brand appeal and purchase
- Measure marketing performance
YarnsandFibers members are fiber and yarn producers, fabric producers,
traders, engineering and technology companies, Trade Associations and Chambers
of Commerce from over 130 countries.
YnFx members are primarily senior management, functional heads, and decision
makers. They are your target audience for all promotional activities.
Benefits of promotions through YnFx
It is all about LOCATION. Visitors to YnFx are businessmen who are
in the decision mode and visit the Marketplace to make important buying
and selling decisions. A vast majority of our members are repeat users and
do so on a regular basis.
Moreover, YarnsandFibers continues to grow at an impressive rate. Some of
the benefits of promoting your business through YnFx are:
- YarnsandFibers is a Global Marketplace. Your company is made visible
and reachable globally
- Increase brand awareness of your products
- Enhance brand perception and value
- Drives brand consideration -> Buyers show higher levels of business
intent for the advertised brand
- While surfing, the users have high attention and concentration level
which is essential for your company to get noticed, remembered and ultimately
- Interactive platform leading to business potential -> In other
words, it creates an entirely new paradigm for marketing and communications